The Fewest Ingredients You Will Find Anywhere! *Clean Mint Fragrance*

Full Ingredients: Deionized water, Sodium Cocoyl Isethionate, Apple Cider Vinegar, Vegetable Glycerin, Pink Himalayan Sea Salt, Essential Oil blend, Honeysuckle Flower Extract.

*Because we use no artificial preservatives, for best results use within 8 months *

Do not use if you have scalp infections or scalp lesions

🫧 Lovely Lather Cleansing Apple Cider Vinegar Loc Shampoo

Clean Hair Starts With a Clean Foundation. ✨

Your hair-care routine isn't only about adding moisture and conditioning your hair.

Your hair also needs to be cleansed.

Throughout your routine, products, oils, environmental debris and natural scalp oils can accumulate on the hair and scalp.

That's where Lovely Lather comes in.

Our Cleansing Apple Cider Vinegar Loc Shampoo is designed to gently cleanse your hair and scalp while helping your hair maintain a soft, smooth and conditioned feel.

💧 WATER — The Foundation

Lovely Lather begins with deionized water, providing the water-based foundation of the shampoo.

Water allows the cleansing ingredients to be distributed throughout the product and helps create a formula that can be applied easily to the hair and scalp.

🫧 CLEANSING — Remove What Your Hair Doesn't Need

The primary cleansing ingredient in Lovely Lather is Sodium Cocoyl Isethionate (SCI).

SCI is a gentle, plant-derived cleansing agent derived from coconut oil.

Its job is simple:

Help cleanse your hair and scalp without leaving your hair feeling unnecessarily stripped.

As you wash, the cleanser helps lift oils, dirt and product residue from the hair and scalp so they can be rinsed away.

That makes cleansing an important part of your overall hair-care routine.

🍎 APPLE CIDER VINEGAR — A Refreshing Scalp-Care Ingredient

Apple cider vinegar is one of the signature ingredients in Lovely Lather.

It is traditionally used in hair care to help cleanse and refresh the scalp and to support the scalp's natural acidic environment.

It also provides a gentle exfoliating component to the cleansing experience.

Clean scalp. Fresh feeling. Ready for your next Lovely step.

💦 VEGETABLE GLYCERIN — Help Maintain a Soft Feel

Lovely Lather also contains vegetable glycerin, a humectant.

Humectants attract and hold water, making glycerin a useful ingredient in products designed to help hair maintain a softer, more moisturized feel.

This is important because cleansing shouldn't simply be about removing things from your hair.

We want your hair to feel cared for after cleansing, too.

🧂 PINK HIMALAYAN SEA SALT — Cleanse & Clarify

Pink Himalayan sea salt serves a functional role in the formula as well.

It helps provide the shampoo with its desired consistency and contributes to the cleansing experience.

It can also help loosen and remove buildup from the hair and scalp.

That makes it especially useful when your hair needs a fresh start.

🌸 HONEYSUCKLE FLOWER EXTRACT

Honeysuckle flower extract is included as a plant-derived preservative component in the formula.

It is part of the ingredient system that helps maintain the product.

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🫧 WHY CLEANSE YOUR HAIR?

Think about your hair-care routine like this:

💧 Mists add water-based refreshment and conditioning.

✨ Oils provide oil-based conditioning and lubrication.

🫧 Shampoo removes buildup and cleanses the hair and scalp.

Each product has a different job.

That's why cleansing is not the opposite of moisturizing.

It's what helps prepare your hair for the next step.

When buildup accumulates, it can interfere with how your hair feels and how your other products perform.

Lovely Lather helps you reset the foundation.

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💆🏽♀️ PERFECT FOR LOCS & NATURAL HAIR

Lovely Lather was created with natural hair and loc care in mind.

It's especially suited for:

✨ Sisterlocks™
✨ Interlocks
✨ Traditional Locs
✨ Natural Hair Styles

Whether you're maintaining mature locs or caring for natural hair, regular cleansing is an important part of maintaining a clean, fresh foundation.

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🧴 HOW TO USE

Wet your hair thoroughly.

Apply Lovely Lather to the hair and scalp.

Massage gently to create a rich cleansing lather.

Work through the hair and scalp, paying particular attention to areas where buildup may occur.

Rinse thoroughly.

Repeat if needed.

After cleansing, follow with the products your hair needs.

💧 Need hydration and a refreshing finish?
Reach for your Lovely Night, Lovely Day, Lovely Breeze or Lovely Rain Hair Mist. 

✨ Need additional oil-based conditioning?
Reach for Lovely Gold Exhilarating Hair Oil.

🌹 Want a lightweight refreshing option?
Try Lovely Bloom Rose Water Hydrosol.

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💕 THE LOVELY HAIR-CARE CYCLE

Your hair doesn't need every product at the same time.

It needs the right product for the right job.

💧 REFRESH

Lovely Hair Mists or Lovely Hydrosol

Water-based refreshment + conditioning

↓

✨ CONDITION

Lovely Gold Exhilarating Hair Oil

Oil-based conditioning + lubrication

↓

🫧 CLEANSE

Lovely Lather

Cleanse + remove buildup

↓

💧 REFRESH AGAIN

Return to your water-based products as your hair needs them.

Clean. Refresh. Condition. Repeat.

That's the Lovely way.

👑 Clean hair is the foundation for beautiful hair care.

Lovely Lather — Cleanse your hair. Refresh your foundation. Love your hair. 💕