LOCTICIAN STARTER KIT - 4 HAIR MISTS, SHAMPOO AND HAIR OIL

Hair Mists

💦 The Brand Lovely Exhilarating Hair Mists

Your Hair's Daily Refresh Starts Here. ✨

Your hair needs more than a beautiful fragrance.

It needs **water, conditioning, nourishment and care.

That's why The Brand Lovely Exhilarating Hair Mists begin with **deionized water**, combined with a carefully selected blend of oils, botanical extracts and essential oils.

Think of your hair mist as the **first step in your daily hair-care routine.

💧 WATER — Your Hair's Refresh

Our mists begin with deionized water, creating a lightweight, water-based spray that can be used throughout the day or whenever your hair needs a refresh.

Water is an important part of caring for hair because it helps provide hydration and can help hair feel softer and more manageable.

Start with water. Then build your hair-care routine from there.

🌿 BOTANICALS — Nature-Inspired Hair Care

Each of our mists contains a botanical blend featuring:

🌿 Ginseng Extract
🌺 Hibiscus Flower Extract
🌼 Chamomile Extract
🌱 Aloe Vera Extract
🌸 Honeysuckle Flower Extract

These plant-based ingredients are part of what gives The Brand Lovely mists their distinctive conditioning and refreshing character.

We believe your hair-care products should contain ingredients that serve a purpose—not simply ingredients added to make a long ingredient list.

✨ OILS — Conditioning & Softness

Our mists also incorporate conditioning oils such as:

🥑 Grapeseed Oil
🌿 Jojoba Oil
✨ Argan Oil
🌱 Emu Oil

These oils complement the water-based formula by helping the hair feel **soft, conditioned, smooth and lubricated.**

Water and oil have different roles in hair care.

💧 Water helps refresh and hydrate.

✨ Oils help condition, soften and lubricate.

Together, they give your hair a refreshing daily-care experience.

🌸 ESSENTIAL OILS — The Lovely Experience

Every Lovely mist has its own distinctive fragrance created with essential oils and our exclusive fragrance blends.

Choose your mood:

🌸 Lovely Day — Floral twist
🍊 Lovely Breeze — Citrus twist
🌿 Lovely Rain — Mint twist
🌲 Lovely Night — Woody twist

Each fragrance gives you a different way to experience The Brand Lovely while enjoying the same foundation of hair-care ingredients.

💦 WHY SHAKE WELL?

Because our mists contain both water-based and oil-based ingredients, always shake your bottle well before use.

This helps redistribute the ingredients throughout the product before you spray it onto your hair.

It's simple:

SHAKE → SPRAY → REFRESH → ENJOY

💆🏽♀️ HOW TO USE

Shake well.

Lightly mist throughout your hair, concentrating on areas that need refreshing.

Use daily or as needed to refresh your hair, help maintain a soft, conditioned feel, or simply enjoy the fragrance.

Loc Consultants can also use the mist as a finishing spray after a service.

👑 MADE FOR NATURAL HAIR

The Brand Lovely products are formulated for:

✨ Sisterlocks™
✨ Interlocks
✨ Traditional Locs
✨ Natural Hair Styles

And our mists are designed to fit easily into your everyday hair-care routine.

💕 START YOUR LOVELY ROUTINE

We believe great hair care doesn't have to be complicated.

Start with hydration.
Add conditioning.
Refresh as needed.
Then give your hair what it needs next.

Your Lovely routine can begin with a simple spray.

💧 Lovely Day
🍊 Lovely Breeze
🌿 Lovely Rain
🌲 Lovely Night

Four fragrances.
One Lovely foundation.

Shake it. Spray it. Love your hair. 💕

 

Shampoo

The Fewest Ingredients You Will Find Anywhere! *Clean Mint Fragrance*

Full Ingredients: Deionized water, Sodium Cocoyl Isethionate, Apple Cider Vinegar, Vegetable Glycerin, Pink Himalayan Sea Salt, Essential Oil blend, Honeysuckle Flower Extract.

*Because we use no artificial preservatives, for best results use within 8 months *

Do not use if you have scalp infections or scalp lesions

🫧 Lovely Lather Cleansing Apple Cider Vinegar Loc Shampoo
Clean Hair Starts With a Clean Foundation. ✨

Your hair-care routine isn't only about adding moisture and conditioning your hair.

Your hair also needs to be cleansed.

Throughout your routine, products, oils, environmental debris and natural scalp oils can accumulate on the hair and scalp.

That's where Lovely Lather comes in.

Our Cleansing Apple Cider Vinegar Loc Shampoo is designed to gently cleanse your hair and scalp while helping your hair maintain a soft, smooth and conditioned feel.

💧 WATER — The Foundation

Lovely Lather begins with deionized water, providing the water-based foundation of the shampoo.

Water allows the cleansing ingredients to be distributed throughout the product and helps create a formula that can be applied easily to the hair and scalp.

🫧 CLEANSING — Remove What Your Hair Doesn't Need

The primary cleansing ingredient in Lovely Lather is Sodium Cocoyl Isethionate (SCI).

SCI is a gentle, plant-derived cleansing agent derived from coconut oil.

Its job is simple:

Help cleanse your hair and scalp without leaving your hair feeling unnecessarily stripped.

As you wash, the cleanser helps lift oils, dirt and product residue from the hair and scalp so they can be rinsed away.

That makes cleansing an important part of your overall hair-care routine.

🍎 APPLE CIDER VINEGAR — A Refreshing Scalp-Care Ingredient

Apple cider vinegar is one of the signature ingredients in Lovely Lather.

It is traditionally used in hair care to help cleanse and refresh the scalp and to support the scalp's natural acidic environment.

It also provides a gentle exfoliating component to the cleansing experience.

Clean scalp. Fresh feeling. Ready for your next Lovely step.

💦 VEGETABLE GLYCERIN — Help Maintain a Soft Feel

Lovely Lather also contains vegetable glycerin, a humectant.

Humectants attract and hold water, making glycerin a useful ingredient in products designed to help hair maintain a softer, more moisturized feel.

This is important because cleansing shouldn't simply be about removing things from your hair.

We want your hair to feel cared for after cleansing, too.

🧂 PINK HIMALAYAN SEA SALT — Cleanse & Clarify

Pink Himalayan sea salt serves a functional role in the formula as well.

It helps provide the shampoo with its desired consistency and contributes to the cleansing experience.

It can also help loosen and remove buildup from the hair and scalp.

That makes it especially useful when your hair needs a fresh start.

🌸 HONEYSUCKLE FLOWER EXTRACT

Honeysuckle flower extract is included as a plant-derived preservative component in the formula.

It is part of the ingredient system that helps maintain the product.

🫧 WHY CLEANSE YOUR HAIR?

Think about your hair-care routine like this:

💧 Mists add water-based refreshment and conditioning.

✨ Oils provide oil-based conditioning and lubrication.

🫧 Shampoo removes buildup and cleanses the hair and scalp.

Each product has a different job.

That's why cleansing is not the opposite of moisturizing.

It's what helps prepare your hair for the next step.

When buildup accumulates, it can interfere with how your hair feels and how your other products perform.

Lovely Lather helps you reset the foundation.

💆🏽♀️ PERFECT FOR LOCS & NATURAL HAIR

Lovely Lather was created with natural hair and loc care in mind.

It's especially suited for:

✨ Sisterlocks™
✨ Interlocks
✨ Traditional Locs
✨ Natural Hair Styles

Whether you're maintaining mature locs or caring for natural hair, regular cleansing is an important part of maintaining a clean, fresh foundation.

🧴 HOW TO USE

Wet your hair thoroughly.

Apply Lovely Lather to the hair and scalp.

Massage gently to create a rich cleansing lather.

Work through the hair and scalp, paying particular attention to areas where buildup may occur.

Rinse thoroughly.

Repeat if needed.

After cleansing, follow with the products your hair needs.

💧 Need hydration and a refreshing finish?
Reach for your Lovely Night, Lovely Day, Lovely Breeze or Lovely Rain Hair Mist.

✨ Need additional oil-based conditioning?
Reach for Lovely Gold Exhilarating Hair Oil.

🌹 Want a lightweight refreshing option?
Try Lovely Bloom Rose Water Hydrosol.

💕 THE LOVELY HAIR-CARE CYCLE

Your hair doesn't need every product at the same time.

It needs the right product for the right job.

💧 REFRESH

Lovely Hair Mists or Lovely Hydrosol

Water-based refreshment + conditioning

↓

✨ CONDITION

Lovely Gold Exhilarating Hair Oil

Oil-based conditioning + lubrication

↓

🫧 CLEANSE

Lovely Lather

Cleanse + remove buildup

↓

💧 REFRESH AGAIN

Return to your water-based products as your hair needs them.

Clean. Refresh. Condition. Repeat.

That's the Lovely way.

👑 Clean hair is the foundation for beautiful hair care.

Lovely Lather — Cleanse your hair. Refresh your foundation. Love your hair. 💕

 

Hair Oil

18+ Carrier Oils in This Little Bottle. Earthy Scent

Full Ingredients: Grape Seed oil, Argan Oil, Vitamin E, Olive oil, Jojoba oil, Flaxseed oil, Sesame oil, RoseHip Seed oil, Camellia Seed oil, Olive Leaf extract, Hibiscus Flower extract, Neem Leaf extract, Lemon Grass extract, Oat extract, Chamomile extract, Calendula extract, Aloe Vera extract, Ginseng extract, Geranium extract, and 6 other natural carrier oils included.

Condition. Smooth. Protect. Seal in Moisture.
Lovely Gold Exhilarating Hair Oil is a nourishing blend of oils, vitamin E, and botanical extracts designed to condition the hair, smooth the hair shaft, reduce friction, add shine, and help retain moisture.

Unlike a water-based product, an oil does not add water to the hair. Instead, Lovely Gold works best after your hair has been moisturized, helping form a protective layer around the strand that slows moisture loss and helps keep your hair feeling softer and conditioned.

What Does Lovely Gold Do for Your Hair?
💧 Helps retain moisture
Oil does not provide the water your hair needs for hydration, but it can help slow the loss of moisture that is already in the hair. Apply Lovely Gold after a water-based mist or other moisturizing product to help maintain that moisture.

✨ Adds shine
The oils help smooth the surface of the hair, giving dry or dull-looking hair a healthier-looking shine.

🌿 Conditions and softens
The combination of olive, flaxseed, sesame, mustard, rosehip, camellia and hemp seed oils helps condition the hair, leaving it feeling softer and more manageable.

🛡️ Helps protect the hair shaft
An oil coating can help reduce friction between the hair and surrounding surfaces, making the hair easier to manage and helping minimize the mechanical stress that can contribute to breakage.

✂️ Helps improve the appearance of split ends
Oil can temporarily smooth and coat rough, damaged ends, making split ends appear less noticeable. It does not permanently repair a split end, but it can improve the way damaged ends look and feel.

💪 Helps reduce dryness and brittleness
By conditioning the hair and helping reduce moisture loss, Lovely Gold can help dry hair feel softer, smoother and less brittle.

🌸 Helps support a healthy-looking scalp
Our botanical ingredients—including ginseng, olive leaf, hibiscus, neem, calendula, chamomile and other extracts—were selected for their traditional and cosmetic benefits for the hair and scalp.

The Best Way to Think About Lovely Gold
FIRST: ADD WATER.
Use a water-based product such as The Brand Lovely Hair Mist or Rose Water Hydrosol to provide hydration.

THEN: ADD LOVELY GOLD.
Apply the oil to help seal in that moisture, condition the strands and reduce moisture loss.

Water hydrates. Oil helps hold onto that hydration.
That's why Lovely Gold is an important part of a healthy natural-hair routine.

Moisturize → Seal → Condition → Smooth → Shine

Lovely Gold Exhilarating Hair Oil
12-Month Shelf Life